Top 5 Hasbro Games on Unified Platform in Kenya: Q1 2022

In Q1 2022, Hasbro's top 5 games on a unified platform in Kenya demonstrated diverse trends in downloads, revenue, and active users. Here’s a closer look at the performance of these games.

Scrabble® GO - New Word Game from Scopely, Inc. saw a steady trend in weekly downloads, peaking at 617 in the final week of March. The weekly revenue fluctuated, peaking at $76 in mid-January and ending the quarter with $45. The game maintained a consistent base of active users, with slight variations, averaging around 4.4K users weekly.

MONOPOLY: The Board Game by Marmalade Game Studio had minimal weekly downloads, with occasional spikes, such as 10 downloads in mid-March. Revenue fluctuated throughout the quarter, starting at $70 in late December and ending at $13 in late March. Active user numbers dropped significantly after the first week of January.

Transformers: Earth Wars from Space Ape Ltd showed a declining trend in weekly downloads, starting at 25 in late December and dropping to just 1 by the end of March. Revenue saw minor fluctuations, peaking at $21 in mid-January and ending at $12. Active user numbers remained relatively stable, averaging around 85 users per week.

Bingo Bash HD Live Bingo Games by Scopely, Inc. experienced very low download numbers, with a slight increase to 12 in the third week of March. Weekly revenue remained consistent, averaging around $12. The game had a stable number of active users, averaging approximately 90 users weekly.

Yahtzee® with Buddies Dice, also from Scopely, Inc., saw a significant increase in downloads, peaking at 139 in early March. Revenue peaked at $28 in late February, with a noticeable drop towards the end of the quarter. Active user numbers peaked at 358 in mid-March before declining to 246 by the end of the quarter.

These insights are based on data from Sensor Tower, where more detailed analytics can be found.